Complex labor problems?
We handle them.
maximum pressure.
maximum composure.
To be, or not to be
To bargain, or not to bargain
We've sat on both sides of the table.
We know
when to push,
when to wait,
and when to smile.
ATHENS? asolden.
athens, asolden
ASOLDEN has spent years operating under the name ATHENS, collaborating with exceptional talent to solve countless workplace issues that arise in the field. As our business expanded, numerous touchpoints emerged with clients distributed globally. This new ecosystem demanded a brand name and design system that could meet these evolving needs.
as holden
But this brand transformation was not driven solely by market demands. The name "asolden" comes from combining "as" – meaning mode of being – with "holden," the English name of labor attorney Daegi Hong.
"As I approached middle age, I was suddenly struck by questions about my own existence that I had always taken for granted. My life, my name, my nationality, my appearance – all of it simply given to me without any special cosmic mission or inevitable reason (phenomenological thrownness) – began to feel strange and unfamiliar. The fact that I exist, that you exist, that we are all here, struck me as extraordinarily peculiar and fascinating. With the realization that time is finite, I looked back on life and realized that life itself is not particularly grand or extraordinary. These day-to-day moments we experience – that's what life actually is. This reflection naturally led to a new perspective on the work we do, the people we meet, and the problems we strive to solve."
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The Order team at their studio on Franklin Street in Greenpoint, Brooklyn.
asolden labor law
이번 리브랜딩은 Pentagram 출신이자 뉴욕 디자인 스튜디오 Order의 공동 설립자인
Jesse Reed와 함께했습니다.
허먼 밀러와 뉴욕현대미술관(MoMA) 등 세계적 브랜드의 아이덴티티 시스템을 디자인한 그의 경험이
asolden labor law의 새로운 아이덴티티에 담겼습니다.
with order, asolden
We hoped that this existential contemplation would be woven into our new brand identity. For this not-at-all simple task, ATHENS partnered with Order Design, founded by Jesse Reed and located in Greenpoint, Brooklyn, New York. This was not just a rebranding effort – it was a journey toward creating a new identity rooted in fundamental questions about existence itself.
Immersion
Facts aren't always black and white—they change depending on who's looking at them. ASOLDEN takes a deep dive into every case, immersing ourselves in the details to piece together the real story from start to finish.
Enthusiasm
At ASOLDEN, we don't claim to be the best in the business or brag about our wins. Instead, we stay focused on learning and research, driven by a genuine desire to keep getting better.
Honesty
Other legal representatives often become too busy to respond promptly—sometimes taking days when you need immediate answers. At ASOLDEN, we prioritize quick, honest communication and never sacrifice accuracy for speed.
A structured approach to every case.
Our custom-built intranet brings together
case and deadline management,
dedicated case assignments,
and ongoing progress monitoring.
일하는 방식부터 체계적입니다
자체 개발한 인트라넷을 통한
사건과 기일의 통합 관리,
사건별 담당자 배정과
지속적인 진행 상황 점검
Beyond the obvious. Beyond precedent.
We don't do textbook law — we track social change, reframe context, and push legal boundaries through relentless research.
ASOLDEN is one of the few bilingual labor law firms in South Korea, seamlessly providing legal services in both Korean and English. Recently, the firm authored and published an English-language labor law commentary (Orae Publishing, 2022).
Korean Labor Laws on Individual Employment Relations, written by Daegi Hong, published by OREbook in June 2022
Korean Labor Laws on Individual Employment Relations
"In this book, a thorough explanation of Korean labor laws is offered in English. Labor laws are broadly categorized into the Collective Industrial Relations Laws and the Individual Labor Laws. This book covers the individual labor laws. The core issues of the Labor Standard Act are discussed in-depth. Furthermore, some of the significant issues from the Act on the Protection of Fixed-term and Part-time Employees, the Act on the Protection of Temporary Agency Workers, and the Fatal Accidents Punishment Act have been addressed."
Daegi Hong
ASOLDEN is led by Daegi Hong, working with a team of experts including Taei Kim, Jiyeon Kim, and Jungwon Yoon.
Daegi Hong is one of the very few bilingual Korean/English labor law specialists in Korea. In 2022, he published 'Korean Labor Laws on Individual Employment Relations' (OREbook), introducing Korean labor standards laws and related case law in English. He specializes in providing advisory services to public institutions, major corporations, and multinational companies, while also serving as counsel to major labor unions. Most recently, he has been actively involved in helping organize and operate labor unions for ports and airlines in Busan.
Taei Kim
Jiyeon Kim
Taei Kim passed the Labor Attorney certification exam with the second-highest score and joined ASOLDEN, where she now specializes in providing advisory services to public institutions and multiple labor unions.
Following her honorable service as an Army First Lieutenant, Jiyeon Kim will join ASOLDEN in February 2026 to helm the Labor Practice Group, driven by her steadfast sense of accountability
Jeongwon Yoon
Joonup Jeong
